Saturday, March 23, 2013

Logistics: "We're selling everything we make."

Ruger exec sounds off:
Some pertinent quotes:
"Sales rose 52% in the fourth quarter, which translated to an 88% increase in earnings."
"Prices have surged as retailers cash in on the trend. But Ruger (RGR), which sells to wholesalers, does not have plans to hike prices, according to Fifer."
"Perhaps we have left some money on the table by not taking advantage of the demand," he said. Gun buyers have "long memories" and those retailers who are "gouging" consumers will ultimately pay the price, he said."
"Ruger will not be able to replenish its inventories until demand slows down, said Fifer. "We're basically selling everything we make," he said."

No comments: